I’m Will Ayling — a product designer based in London

Senior/ lead product designer with 8 years of experience in highly regulated industries like fintech, health-tech, and insur-tech. I’ve also collaborated with leading design agencies across various industries.


Most recently, I've worked at Superscript the fastest-growing insur-tech company in the UK. Previously, at Class35, and Celestial. Before that, the second design hire at Tide Bank.

I currently support the health-tech company Yeu, which aims to help people live longer and happier lives. I also give the occasional design lecture at Bath Spa University.

Get in touch!

Currently based in London, UK — available for remote-friendly or hybrid positions